The
Huntsman
Way

When Chris approached SAWBO DESIGN Co., he was seeking a visual identity that captured the depth of The Huntsman Way – something that could reflect the intensity of the training and the introspection it demands.

The Huntsman Way is more than a gym program – it’s a mindset. Developed by renowned CrossFit coach Chris Hines, this philosophy centres on continuous growth through challenge, combining mental resilience with physical strength. It’s a journey of transformation, forged in hardship and fuelled by curiosity.

The result: two bold, rugged logos that embody the ethos of his method.

– The Tally Mark logo features three deliberate strikes – symbolising mind, body, and soul – united in a singular experience.

– The Mirror logo employs a subtle reflection line, representing the self-awareness and deeper thinking brought out by gruelling training sessions.

The brand has found life across digital platforms and social media – and has been proudly adopted on apparel by Chris’s loyal, ever-growing community.