The
Hunt

“This is going to be punk rock!” declared the owner of CrossFit Huntsman, reacting to the bold new visual identity created for his gym’s annual in-house throwdown.

After a successful debut featuring a standout t-shirt and poster design, The Hunt returned for its second year with a full-blown identity overhaul. Drawing on Huntsman’s signature black-and-white noir aesthetic – this time with extra grit – the campaign spanned print and digital posters, as well as hype-building animations leading up to the event.

Every competing athlete received a custom t-shirt, creating an unforgettable visual as they hit the floor to compete.